Market Research
and Consumer
Knowledge
Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.
We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.
We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.
In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.
Do you need personalized advice?

Alejandro Castro
Partner & Managing Directoralejandrocastro@unionandina.com
+51 920 002 829

Angela Fernandez
Consumer Researchlegal@unionandina.com
+51 920 002 829

Jazmine Ginet de la Cruz
Consumer Researchlegal@unionandina.com
+51 920 002 829
Latest articles on our blog
Non-traditional Trademarks – The “Postobon” case from Colombia
Relevant Articles of Decision 486 Article 134 of Decision 486 states that a trademark is: Any sign capable of distinguishing products or services in the market. A sign capable of graphic representation. Likewise, the following may constitute trademarks: e) a color...
Legal Procedure for Plant Variety Registration in Peru
Applicable Regulations Regulation for the Protection of Plant Variety Rights - DS 35-2011-PCM Chief Resolution No. 0127-2021-INIA Decision 345 - Common Regime for the Protection of Plant Variety Rights 1991 UPOV Convention Act Competent Authorities: Administrative...
The Legal ABC of Brands – Register, Protect, and Grow
On July 12th, the workshop titled "The Legal ABC of Brands - Register, Protect, and Grow" was held, co-organized by the Entrepreneurial Development Center (CDE) of ESAN and ASIPI. The event featured the participation of our Managing Partner, Alejandro Castro, member...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide