Market Research
and Consumer
Knowledge

Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.

We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.

We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.

In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.

Do you need personalized advice?

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

See profile

Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Latest articles on our blog

Our Managing Partner, Alejandro Castro, wins the ASIPI-UNH scholarship to study the Master’s in Intellectual Property (LLM) at the University of New Hampshire (UNH), Franklin Pierce School of Law

We are thrilled to announce that our Managing Partner, Alejandro Castro, has been selected as one of the recipients of the ASIPI - University of New Hampshire (UNH), Franklin Pierce School of Law Scholarship to pursue a Master's in Intellectual Property (LLM) as a...

Law Promoting the Use of Artificial Intelligence

On July 5, 2023, Law No. 31814 was published - Law that promotes the use of Artificial Intelligence for the economic and social development of the country. Principles for the Development and Use of Artificial Intelligence Risk-Based Approach. Promotion of a Plural...

Non-traditional Trademarks – The “Postobon” case from Colombia

Relevant Articles of Decision 486 Article 134 of Decision 486 states that a trademark is: Any sign capable of distinguishing products or services in the market. A sign capable of graphic representation. Likewise, the following may constitute trademarks: e) a color...