Market Research
and Consumer
Knowledge

Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.

We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.

We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.

In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.

Do you need personalized advice?

Alejandro Castro

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

See profile
Angela Fernandez

Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile
Jazmine Ginet de la Cruz

Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Latest articles on our blog

XIV Latin American Forum – Law, Business, and Innovation

XIV Latin American Forum – Law, Business, and Innovation

On July 6th, our Managing Partner, Alejandro Castro, attended the XIV Latin American Forum - Law, Business, and Innovation organized by Gericó Associates. In this edition, the focus of the discussion was on key industries for the sustainable growth of the region:...

One-Stop-Shop trademarks service – LATAM

One POA, One Representation in Latin America and worldwide

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One-Stop-Shop trademarks service – LATAM

One POA, One Representation in Latin America and worldwide

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