Market Research
and Consumer
Knowledge

Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.

We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.

We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.

In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.

Do you need personalized advice?

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

See profile

Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Latest articles on our blog

Protection of the Peru Country Brand in the Andean Community

On April 23, 2021, Decision 876 "Common Regime on Country Brand" was published in the Official Gazette of the Cartagena Agreement, which regulates the protection of this distinctive sign, which is the image that each member country projects in the Andean market....

Personal Data Protection Authority: 2022 Highlights

The Ministry of Justice and Human Rights issued a report last January on the most relevant actions carried out by the National Authority for the Protection of Personal Data during 2022. Administrative trilateral proceedings Procedures initiated by the personal data...

Meet & Greet: INTA Gathering, Lima, Peru

On October 21, INTA organized the event "Meet & Greet: INTA Gathering" due to the visit to Peru of Etienne Sanz de Acedo, CEO from INTA and Carolina Belmar, INTA’s Chief representative Officer, Latam & the Caribbean Officer. Union Andina participated attended...