Market Research
and Consumer
Knowledge

Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.

We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.

We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.

In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.

Do you need personalized advice?

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

See profile

Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Latest articles on our blog

The Madrid System in Brazil: Trademarks Statistics at a Glance (2021)

The Madrid System entered into force in Brazil on October 2, 2019 and has proven to be an important filing tool for international companies. For 2021, we have gathered and analyzed relevant information on the trademark filing behavior via the Madrid System for Brazil....

Working session with the Advertising and IP in the Digital World Committee – ASIPI

Working session with the Advertising and Intellectual Property in the Digital World Committee - ASIPI.

INTA 2022 Annual Meeting Live+

Our partner Alejandro Castro Angulo attended INTA 2022 which was full of daily activities and networking, and most importantly it recalled the importance of face to face meetings and relationships. We look forward to the INTA annual meeting in Singapore 2023....