Market Research
and Consumer
Knowledge

Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.

We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.

We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.

In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.

Do you need personalized advice?

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

See profile

Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Latest articles on our blog

Global Innovation Index in Latam: 3 key actions for Peru

Peru was ranked 76 in the Global Innovation Index 2020[1], a joint study between the World Intellectual Property Organization (WIPO) and Cornell University. To achieve the goal of advancing in that ranking, Peru needs to make a leap in several categories over the next...

Protection of Plant Varieties in Peru and the USA

Union Andina Intellectual Property, INDECOPI; INIA and Knobbe Martens present the Webinar "Protection of Plant Varieties in Peru and the USA" with the purpose of raising awareness of technical and legal relevant information held by recognized leaders and specialists...

Patents are a tool for economic recovery after the pandemic

Economic recovery is the golden goal for all countries in the world in the midst of the COVID-19 pandemic, that is why innovation and patents can become a transcendental tool of change for economies, especially in regions such as Latin America. Francis Gurry, Director...