Market Research
and Consumer
Knowledge

Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.

We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.

We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.

In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.

Do you need personalized advice?

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

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Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829

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Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Latest articles on our blog

Google Adwords and Trademarks: Latam Airlines vs Atrapalo Peru

Background In June 2017, Latam Airlines Group S.A. (hereafter, Latam) filed a complaint against Atrapalo Peru S.A.C. (hereafter, Atrapalo) for using LAN and LATAM trademarks as keywords in ads paid to Google Adwords, in order to identify the online tickets sales...

Brief comments on the Institutional Working Paper of INDECOPI N° 003-2020: Proposal for INDECOPI to be a Constitutionally Autonomous Agency

In a social and democratic State, that seeks the efficient economic functioning of the market, legal certainty and equality must be provided, so that through the autonomous bodies the State can rely on these to provide efficiency, control and execution in certain...

Exhaustion of Trademark Rights

Trademark Law, like other rights, has limits. In particular, the rights of third parties or legal assets that the system also wishes to protect. Thus, in the case of trademarks, it is important to remember that it was developed within a competitive context, so it must...