Market Research
and Consumer
Knowledge

Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.

We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.

We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.

In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.

Do you need personalized advice?

Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829

See profile

Angela Fernandez
Consumer Research
legal@unionandina.com
+51 920 002 829

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Jazmine Ginet de la Cruz
Consumer Research
legal@unionandina.com
+51 920 002 829

See profile

Latest articles on our blog

Comments on the Institutional Working Paper of INDECOPI N° 001-2020: INDECOPI’s proposals to strengthen the enforcement of Intellectual Property Rights

The Presidency of the Directing Council has issued the Institutional Working Paper “INDECOPI Proposals for the strengthening the Enforcement of Intellectual Property Rights”. This document has interesting proposals that involves granting rewards for piracy and...

Internet Service Provider’s Liability for online Copyright infringement: “The Pirate Bay” and “Roja Directa” cases

Background: Intellectual Property in Peru, as in most Latin American Countries, are regulated by two main Rights: Moral Rights and Economic Rights. Moral Rights are characterized by being inalienable, perpetual, imprescriptible and unseizable. On the other hand,...

Well-known Distinctive Signs: American Colors

Summary: By Resolution 0033-2020/TPI-INDECOPI, The Chamber of Intellectual Property recognized American Colors as a well-known distinctive sign in class 2 (paints) due to the constant and nation-wide promotion of the trademark. Background of the Case On June 15, 2018,...