Market Research
and Consumer
Knowledge
Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.
We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.
We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.
In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.
Do you need personalized advice?

Alejandro Castro
Partner & Managing Directoralejandrocastro@unionandina.com
+51 920 002 829

Angela Fernandez
Consumer Researchlegal@unionandina.com
+51 920 002 829

Jazmine Ginet de la Cruz
Consumer Researchlegal@unionandina.com
+51 920 002 829
Latest articles on our blog
Trademarks and Advertising in Peru: 2024 Summary
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WIPO Treaties
On November 22, WIPO and the Andean countries of Peru, Colombia, Ecuador, and Bolivia adopted the Treaty on the Law of Designs, known as the Riyadh Treaty. The Andean Community countries succeeded in including the requirement for indicating the origin of traditional...
Intellectual Property and the Andean Community – Q&A
What is the Andean Community? The Andean Community is an international organization composed of Peru, Colombia, Bolivia, and Ecuador, whose primary objective is regional integration. To achieve this, it has various bodies and institutions that form what is...
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide