Imagen: Gob.pe On November 30, the new Regulation of the Personal Data Protection Law was published, which will come into effect on March 31, 2025. This new regulation introduces significant changes in the field, among which the following stand out: 1. Territorial...
On November 29, our Managing Partner, Alejandro Castro, represented ASIPI and its ASIPI Emprende program at Emprende PUCP 2024, organized by CIDE PUCP. In addition to the technical-legal aspects related to trademark law, he highlighted the relevance of the concept of...
The Andean Community (CAN), in collaboration with the European Union Intellectual Property Office (EUIPO), has recently published the Manual for the Examination of Industrial Designs applicable in CAN countries. This manual, developed with input from the intellectual...
Innovation is essential for economic development in Latin America, and APEC (Asia-Pacific Economic Cooperation) is helping to drive this process through various initiatives in the field of intellectual property (IP). In this article, we will explore three initiatives...
On behalf of UNH Franklin Pierce School of Law, our managing partner Alejandro Castro attended the LLM fair organized by EducationUSA in Lima, aimed at promoting master’s programs from various universities in the United States. Alejandro Castro was one of the...
This week, we visited the SUNAT Customs facilities on behalf of our client, TVS Motors Sundaram Clayton, to conduct an authenticity verification process on a significant number of seized products as part of a Intellectual Property criminal case. These actions are part...
We were invited to the second IP Key Labs of the year, titled “The Importance of Plant Variety Protection” organized by the European Union Intellectual Property Office (Euipo) in collaboration with the Inter-American Association of Intellectual Property...
The rise of e-commerce has transformed the way businesses operate and engage with their consumers. However, this growth has also brought significant challenges, particularly in brand protection. The proliferation of online marketplaces like Amazon and Alibaba has made...
Today, sustainability and social responsibility have emerged as fundamental pillars in the business strategies of numerous brands. This trend not only responds to a growing social and environmental awareness among consumers but also presents significant legal and...
In the digital era, artificial intelligence (AI) is playing a crucial role in transforming trademark registration. One of the most notable innovations in this field is the image similarity algorithm developed by the World Intellectual Property Organization (WIPO)....
