During the session, held on July 23, leading experts in intellectual property provided an updated overview on trademark protection in China and the Andean countries (Peru, Colombia, Ecuador, and Bolivia), covering registration procedures, administrative disputes, and enforcement strategies.
🎙️ Speakers:
Alejandro Castro, Managing Partner – Union Andina
Rick Z. Tan, Trademark Director – Jiaquan IP Law
Topic 4: Brand enforcement strategies
Brand enforcement strategies:
Effective approaches to safeguard your brand against infringement and misuse.
Peru:
China: