Brand Strategy
and Design
Brand Strategy and Design, synonymous with brands that endure over time.
We provide agile brand coaching methodologies, as well as strategic designs that create unique and distinctive brands in the consumer’s mind.
Brand strategy is essential for developing brands that endure over time. We provide crucial information to guide all commercial and marketing actions, ensuring that every decision aligns with the organization’s objectives.
We offer an agile methodology for brand coaching sessions that enable our clients to define their brand’s value proposition, personality, tone, and assets, as well as identify category entry points (CEPs) that facilitate effective market positioning.
Additionally, we design distinctive brands that reflect the organization’s unique identity and value proposition. Our goal is to create a deep connection with the audience, generating positive associations in the consumer’s mind that strengthen the brand’s presence.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Yurek Aguirre
Branding+51 920 002 829
Latest articles on our blog
Working session with the Advertising and IP in the Digital World Committee – ASIPI
Working session with the Advertising and Intellectual Property in the Digital World Committee - ASIPI.
INTA 2022 Annual Meeting Live+
Our partner Alejandro Castro Angulo attended INTA 2022 which was full of daily activities and networking, and most importantly it recalled the importance of face to face meetings and relationships. We look forward to the INTA annual meeting in Singapore 2023....
INTA Annual meeting in Washington D.C. has started
INTA Annual meeting in Washington D.C. has started with a great agenda and interesting activities. We are glad to reconnect with friends and meeting new colleagues around the globe.
One POA, One Representation in Latin America and worldwide
One-Stop-Shop trademarks service – LATAM
One POA, One Representation in Latin America and worldwide