Union Andina
  • About
  • Team
  • Solutions
    • Legal Solutions
      • One-Stop-Shop trademarks service – Latin America
      • IP Due Diligence
      • Personal Data and Consumer Compliance Programs
      • IP Enforcement
      • Intangible Asset Valuation
      • Soft landing
    • Brand and Consumer Knowledge Solutions
      • Market Research and Consumer Knowledge
      • Brand Strategy and Design
    • Practices
      • Intellectual Property
      • Life Sciences & Healthcare
      • Competition, Consumer Rights and Privacy
      • Corporate
  • Your Latam Trademark Hub
  • Publications
  • Blog & News
  • Contact Us
  • Español
Select Page
How Artificial Intelligence is Transforming Trademark Protection: WIPO’s Image Similarity Algorithm

How Artificial Intelligence is Transforming Trademark Protection: WIPO’s Image Similarity Algorithm

by Unión Andina de Patentes | Sep 5, 2024 | Intellectual Property, Trademarks

In the digital era, artificial intelligence (AI) is playing a crucial role in transforming trademark registration. One of the most notable innovations in this field is the image similarity algorithm developed by the World Intellectual Property Organization (WIPO)....
Increase in Trademark Registrations by Women in Peru: Which Sectors Were Most Prominent in 2023

Increase in Trademark Registrations by Women in Peru: Which Sectors Were Most Prominent in 2023

by Unión Andina de Patentes | Aug 27, 2024 | Intellectual Property, Trademarks

In 2023, the number of trademarks registered by women in Peru reached a total of 4,147, representing a 1.05% increase compared to the previous year. This growth is not only a positive indicator of female entrepreneurial activity but also reflects a cultural shift in...
“Hablando Huevadas”: Indecopi denies trademark registration due to vulgar expression

“Hablando Huevadas”: Indecopi denies trademark registration due to vulgar expression

by Unión Andina de Patentes | Aug 20, 2024 | Intellectual Property, Trademarks

The National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) has rejected the trademark application for “Hablando Huevadas,” a phrase considered vulgar and inappropriate for public use. This decision was made...
Carolina Herrera tried to prevent the use of her surname in Peru

Carolina Herrera tried to prevent the use of her surname in Peru

by Unión Andina de Patentes | Aug 16, 2024 | Intellectual Property, Trademarks

Carolina Herrera, the renowned fashion designer, found herself in a legal dispute with a Peruvian entrepreneur who shares her surname. Through her attorneys, Herrera attempted to prohibit the use of the surname “Herrera” in Peru by requesting Indecopi, the...
The strategic importance of the Chancay Mega Port in international trade and trademark protection

The strategic importance of the Chancay Mega Port in international trade and trademark protection

by Unión Andina de Patentes | Aug 8, 2024 | Intellectual Property, Trademarks

The Chancay Mega Port is emerging as a key player in international trade, with significant impact on commercial relations between Latin America and Asia. Below, we explore its strategic importance and the need for trademark protection in this new logistics hub....
Non-traditional Trademarks – The “Postobon” case from Colombia

Non-traditional Trademarks – The “Postobon” case from Colombia

by Unión Andina de Patentes | Jul 19, 2023 | Intellectual Property, Trademarks

Relevant Articles of Decision 486 Article 134 of Decision 486 states that a trademark is: Any sign capable of distinguishing products or services in the market. A sign capable of graphic representation. Likewise, the following may constitute trademarks: e) a color...
« Older Entries
Next Entries »

Topics

Posts per month

Most viewed posts

  1. Peru Trademark Law: How is the trademark registration procedure? (7,487)
  2. Well-known Distinctive Signs: American Colors (6,306)
  3. Internet Service Provider’s Liability for online Copyright infringement: “The Pirate Bay” and “Roja Directa” cases (4,968)
  4. Brands and sustainability: The case of Nike as an example of a legal and ethical challenge for the future (4,581)
  5. An introduction to Advertising Principles (4,560)

The most recent

  • Brand Enforcement Strategies in China and Peru
  • Unfair Competition and Trademark Issues in China and the Andean Community
  • Trademark Administrative Disputes in China and the Andean Community
  • Utility Model Patents in the Andean Community
  • Trademark Registration in China and the Andean Community

© Union Andina | Intellectual Property Solutions Privacy Policies

This site is protected by reCAPTCHA
and the Google Privacy Policy and Terms of Service apply

Instagram Linkedin Facebook

Subscribe to our Newsletter