On November 22, WIPO and the Andean countries of Peru, Colombia, Ecuador, and Bolivia adopted the Treaty on the Law of Designs, known as the Riyadh Treaty. The Andean Community countries succeeded in including the requirement for indicating the origin of traditional...
The rise of e-commerce has transformed the way businesses operate and engage with their consumers. However, this growth has also brought significant challenges, particularly in brand protection. The proliferation of online marketplaces like Amazon and Alibaba has made...
Today, sustainability and social responsibility have emerged as fundamental pillars in the business strategies of numerous brands. This trend not only responds to a growing social and environmental awareness among consumers but also presents significant legal and...
In the digital era, artificial intelligence (AI) is playing a crucial role in transforming trademark registration. One of the most notable innovations in this field is the image similarity algorithm developed by the World Intellectual Property Organization (WIPO)....
In 2023, the number of trademarks registered by women in Peru reached a total of 4,147, representing a 1.05% increase compared to the previous year. This growth is not only a positive indicator of female entrepreneurial activity but also reflects a cultural shift in...
The National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi) has rejected the trademark application for “Hablando Huevadas,” a phrase considered vulgar and inappropriate for public use. This decision was made...
