Market Research
and Consumer
Knowledge
Discover growth opportunities with our Consumer Research services, which combine user experience research across physical and digital channels, service diagnostics and design, and brand measurement.
We help our clients understand people in an ever-evolving market. Our Consumer Research service focuses on providing brands with valuable insights and in-depth analysis about their potential and current customers.
We conduct comprehensive studies—both qualitative and quantitative—to identify market trends, consumer segments, and purchasing behaviors, helping businesses make informed decisions.
In particular, we offer user experience research services across physical and digital channels, as well as service diagnostics and design, aligning solutions with business objectives and user needs. Additionally, we provide brand measurement methodologies that allow you to understand consumer associations and perceptions, identifying key opportunities to drive sustained growth.
Do you need personalized advice?
Alejandro Castro
Partner & Managing Director
alejandrocastro@unionandina.com
+51 920 002 829
Angela Fernandez
Consumer Researchlegal@unionandina.com+51 920 002 829
Jazmine Ginet de la Cruz
Consumer Researchlegal@unionandina.com+51 920 002 829
Latest articles on our blog
Legislative Decree No. 1309 – New aspects on the trade name regulation in Peru
Abstract: By Legislative Decree N° 1309 the Executive issued a series of modifications to Legislative Decree N° 1075, in particular, trade name regulation. Through the modification of article 84, means of proof are now being regulated in order to demostrate the first...
As part of a cancellation proceeding, is it possible to keep products or services used in the market that are not specifically detailed in the scope of products or services distinguished by the trademark but are under a genre?
Abstract: By Resolution N° 2076-2016/TPI-INDECOPI the Intellectual Property Administrative Chamber (hereinafter, the Chamber) issues a new precedent of mandatory compliance about Trademark Parcial Cancellation. Now, the prove of use of products or services that are...
Peruvian Trademark Authority: Precedent of mandatory compliance of Trademark Coexistence Agreement
Abstract: By Resolution N° 4665-2014/TPI-INDECOPI the Intellectual Property Administrative Court (hereinafter, the Trademark Authority) issues a new precedent of mandatory compliance about Trademark Coexistence Agreement. Now, it should contain certain minimum...
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One POA, One Representation in Latin America and worldwide